Steve Lewis’ Americana and the Memory of Neon
In his first solo show with Lyons Wier Gallery in Chelsea, New York-based fine art photographer Steve Lewis looks back on the classic Americana style, and reminisces about the appeal of the road for everyday Americans in his exclusive online exhibition “American Neon”.
Featuring 12 new photographs, all available in editions of 10, and printed uniformly at a very easy-to-install size of 24 x 36 in | 61 x 91 cm, Lewis reminds us of our own personal history with neon signs. We’ve all had a memorable encounter with this flagrantly blinding advertising whether it was downtown, on the Vegas Strip, in the red light district of Amsterdam, or even at the corner pharmacy when picking up a prescription.
The use of neon is engrained in Americana, and was also brought to the art world by the innovative Dan Flavin in the 1960s into the contemporary context, and utilized by many artists since including light and space artist James Turrell, conceptual artist Glenn Ligon, and countless 21st century artists at every art fair around the world.
When most hear of neon signs, it brings forward thoughts of Las Vegas, their infamous Neon Museum, Antique Road Show on PBS, or even any of the numerous shows on the History Channel where they buy and sell old goods. Lewis’ show aims to change all the misconceptions and presents these signs who have seen better days in a documentarian style, with a heavy feeling of nostalgia that seeks to make one feel comfortable with the these familiar tropes.
The standout photograph in “American Neon” is clearly “Motel Pool”. The image was taken somewhere in the plains of the United States, and depicts a dilapidated neon sign … Click here to read more